Recruitment of sales representatives

We search for sales representatives with an active client portfolio, market credibility and proven results, for companies that want to expand coverage without losing quality.

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years of founders' experience in management and leadership
The role

Why hiring a sales representative calls for a dedicated process

The sales representative extends the company's reach into regions and channels where it does not yet have its own team. They carry the brand, negotiate with customers and maintain relationships, often representing more than one company with complementary portfolios.

What sets a good rep apart is the right client portfolio and reputation with customers. We map representatives by the type of customer they serve, the region and the products they already handle, and we assess whether their portfolio complements or conflicts with yours.

What we assess in a sales representative

  • An active portfolio that matches your customers
  • Reputation and length of relationships in the region
  • Current portfolio and possible conflicts
  • Results with other principals
  • Commercial organization and use of metrics
Challenges

What a well-chosen sales representative solves

Coverage

Reaching new regions

Representatives with an established portfolio where the company has no presence yet.

Channel

Complementing the in-house team

Reps who serve customers and channels the internal team cannot reach.

Quality

Replacing weak representatives

Mapping people with results and reputation to make the switch without losing customers.

How it works

The recruitment and selection process, step by step

Full transparency at every step: you know exactly what happens from the first briefing to the hiring of the ideal candidate.

Client alignment

It all starts with a deep dive into your challenge: we understand the role, the business goals, the company culture and the ideal technical and behavioral profile. This initial alignment defines the search map and avoids rework down the road.

Market mapping

We map the agribusiness market in full: companies, competitors, regions and the professionals who stand out in each function. This is where we identify target talent, including people who are currently employed and satisfied.

Active search (headhunting)

We go after the best proactively. We combine direct headhunting, our own talent pool and AI-powered technology to approach qualified candidates no job posting would reach, with full confidentiality when the process requires it.

DISC

Behavioral screening (DISC)

We apply the DISC methodology to mapped candidates to understand how each person tends to act, communicate and make decisions. Only those whose profile fits the team and the challenge move on to interviews.

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Interviews and assessment

We assess each candidate in technical and behavioral depth, validating experience, achievements, motivations and fit with your company culture. Only those who truly make sense for the position make the shortlist.

SHORTLIST

Shortlist delivery

You receive a lean shortlist with the best options in the market, each with a complete profile report. Instead of screening dozens of résumés, you choose among qualified finalists, with accuracy above 70%.

Industries

Sales representative recruitment across the agribusiness chain

We specialize in agribusiness and its entire value chain, and we also run leadership searches in manufacturing, mining, logistics and energy.

FAQ

Questions about sales representative recruitment

Do you recruit independent sales representatives?
Yes. We search for employed or independent sales representatives with a portfolio and reputation in the company's region and channel.
How do you assess a sales representative?
Analyze how well their portfolio matches your customers, their reputation in the region, their results with other principals and whether their current portfolio complements or conflicts with yours.
What is the difference between a sales rep and an RTV?
The sales rep focuses on relationships and sales, often representing several companies. The RTV combines selling with technical recommendations in the field and is usually part of the in-house team.
Does Geração C3 recruit for operational roles?
No. We work only on leadership and strategic positions, from coordinator to C-level, plus senior specialists. The shortlist is delivered in 15 days on average, with over 70% accuracy on the first list.

Need to hire a sales representative?

Tell our team about the challenge of the position. We map the market, approach the right professionals confidentially and deliver the shortlist in 15 days on average.

Talk to our team