Recruitment of RTVs, technical sales representatives

We find technical sales representatives who combine agronomic knowledge, relationships with growers and commercial discipline, mapped by the region and crop they will work with.

Profiles mapped
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clients served
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accuracy on the 1st shortlist
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days, on average, to the shortlist
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years of founders' experience in management and leadership
The role

Why hiring an RTV (technical sales representative) calls for a dedicated process

The RTV is the company's face in the field. They visit growers, recommend solutions, monitor results in the crop and close deals throughout the season. A good RTV builds technical trust and recurring sales; a poorly chosen one burns the brand in the region.

That is why mapping is done by territory and by crop: who covers the region, with what type of grower, which products they have sold and how they relate to local input retailers and cooperatives. We also assess the behavioral profile, because the field routine requires autonomy and organization.

What we assess in an RTV

  • Agronomic knowledge of the region's crops
  • Portfolio and relationships with growers and channels
  • Sales results by season
  • Organized routine of visits and pipeline
  • Behavioral profile for autonomous field work
Challenges

What a well-chosen RTV (technical sales representative) solves

Territory

Opening or recovering a region

An RTV with a local network who speeds up entry with growers and dealers.

Technical

Selling with agronomic arguments

A professional who recommends, monitors trials and proves results in the crop.

Retention

Reducing RTV turnover

Selection with regional and profile fit, for people who stay and grow in the company.

How it works

The recruitment and selection process, step by step

Full transparency at every step: you know exactly what happens from the first briefing to the hiring of the ideal candidate.

Client alignment

It all starts with a deep dive into your challenge: we understand the role, the business goals, the company culture and the ideal technical and behavioral profile. This initial alignment defines the search map and avoids rework down the road.

Market mapping

We map the agribusiness market in full: companies, competitors, regions and the professionals who stand out in each function. This is where we identify target talent, including people who are currently employed and satisfied.

Active search (headhunting)

We go after the best proactively. We combine direct headhunting, our own talent pool and AI-powered technology to approach qualified candidates no job posting would reach, with full confidentiality when the process requires it.

DISC

Behavioral screening (DISC)

We apply the DISC methodology to mapped candidates to understand how each person tends to act, communicate and make decisions. Only those whose profile fits the team and the challenge move on to interviews.

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Interviews and assessment

We assess each candidate in technical and behavioral depth, validating experience, achievements, motivations and fit with your company culture. Only those who truly make sense for the position make the shortlist.

SHORTLIST

Shortlist delivery

You receive a lean shortlist with the best options in the market, each with a complete profile report. Instead of screening dozens of résumés, you choose among qualified finalists, with accuracy above 70%.

Industries

RTV recruitment across the agribusiness chain

We specialize in agribusiness and its entire value chain, and we also run leadership searches in manufacturing, mining, logistics and energy.

FAQ

Questions about RTV recruitment

What does an RTV do?
The technical sales representative visits growers, makes technical recommendations, monitors how solutions perform in the field and drives the sale throughout the season, in partnership with input retailers, cooperatives or through direct sales.
How do you hire a good RTV?
Map professionals already working in your customers' region and crops, assess results by season and the quality of their relationships with growers, and check the behavioral profile for the field routine.
Do you recruit RTVs in any region?
Yes. We work across Brazil and Latin America, with mapping by territory and by crop.
Does Geração C3 recruit for operational roles?
No. We work only on leadership and strategic positions, from coordinator to C-level, plus senior specialists. The shortlist is delivered in 15 days on average, with over 70% accuracy on the first list.

Need to hire an RTV?

Tell our team about the challenge of the position. We map the market, approach the right professionals confidentially and deliver the shortlist in 15 days on average.

Talk to our team