Recruitment of market development representatives (DM)

We find market developers who turn technology into demand: field trials, technical positioning, grower events and support for the sales team.

Market mappedProfessionals approachedInterviewedShortlist
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clients served
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accuracy on the 1st shortlist
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days, on average, to the shortlist
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years of founders' experience in management and leadership
The role

Why hiring a market development representative (DM) calls for a dedicated process

The market developer prepares the ground for the sale. They set up and monitor trials, generate performance data, position each product for the right crop and management practice, train sales reps and channels, and influence consultants and leading growers.

It is a rare technical sales profile: it requires a solid agronomic background, communication skills and business acumen. We map DMs by crop, region and type of portfolio at crop protection, biologicals, seed, nutrition and specialty companies.

What we assess in a DM

  • Agronomic background and crop expertise
  • Running trials and analyzing results
  • Technical positioning of the portfolio
  • Influence over consultants and leading growers
  • Partnership with sales and training of sales reps
Challenges

What a well-chosen market development representative (DM) solves

Launch

A new product in the market

A DM who generates field data and arguments for the team to sell.

Region

Opening a new frontier

A professional who builds a technical network in an underserved region.

Channel

Winning over those who recommend

A developer who wins over consultants, cooperatives and dealers.

How it works

The recruitment and selection process, step by step

Full transparency at every step: you know exactly what happens from the first briefing to the hiring of the ideal candidate.

Client alignment

It all starts with a deep dive into your challenge: we understand the role, the business goals, the company culture and the ideal technical and behavioral profile. This initial alignment defines the search map and avoids rework down the road.

Market mapping

We map the agribusiness market in full: companies, competitors, regions and the professionals who stand out in each function. This is where we identify target talent, including people who are currently employed and satisfied.

Active search (headhunting)

We go after the best proactively. We combine direct headhunting, our own talent pool and AI-powered technology to approach qualified candidates no job posting would reach, with full confidentiality when the process requires it.

DISC

Behavioral screening (DISC)

We apply the DISC methodology to mapped candidates to understand how each person tends to act, communicate and make decisions. Only those whose profile fits the team and the challenge move on to interviews.

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Interviews and assessment

We assess each candidate in technical and behavioral depth, validating experience, achievements, motivations and fit with your company culture. Only those who truly make sense for the position make the shortlist.

SHORTLIST

Shortlist delivery

You receive a lean shortlist with the best options in the market, each with a complete profile report. Instead of screening dozens of résumés, you choose among qualified finalists, with accuracy above 70%.

Industries

DM recruitment across the agribusiness chain

We specialize in agribusiness and its entire value chain, and we also run leadership searches in manufacturing, mining, logistics and energy.

FAQ

Questions about DM recruitment

What does a market development representative do?
The DM runs trials and demonstration plots, generates performance data, technically positions products by crop and region, and supports the sales team and channels with technical arguments.
What is the difference between a DM and an RTV?
The RTV (technical sales representative) is responsible for sales and the client portfolio. The DM creates demand: generates field data, influences those who recommend and prepares the market for the RTV to sell.
Do you recruit DMs for any crop?
Yes. The mapping considers the company's crops, region and portfolio, such as grains, coffee, sugarcane, fruit and vegetables, pastures and specialties.
Does Geração C3 recruit for operational roles?
No. We work only on leadership and strategic positions, from coordinator to C-level, plus senior specialists. The shortlist is delivered in 15 days on average, with over 70% accuracy on the first list.

Need to hire a DM?

Tell our team about the challenge of the position. We map the market, approach the right professionals confidentially and deliver the shortlist in 15 days on average.

Talk to our team